As an alternative of slicing costs after the introduction of the iPhone 11 Professional mannequin, Apple will as an alternative discontinue final yr’s OLED iPhones.
Apple is establishing a sample of providing its OLED iPhone fashions solely a yr earlier than being pulled from the lineup.
Reflecting on the iPhone X’s one-year tenure, Apple on Tuesday revealed that it’s going to now not supply the older iPhone XS and iPhone XS Max with the arrival of successor OLED fashions.
[Related: Apple’s iPhone 11 Pro And Pro Max: 10 Things To Know]
Apple’s newly introduced OLED fashions are the iPhone 11 Professional and iPhone 11 Professional Max, which have related show sizes and beginning costs for the iPhone XS and XS Max.
The discontinuation of the iPhone XS and XS Max is an indication of concern that providing these gadgets at a lower cost level — as is customary after a yr — might cannibalize gross sales of the brand new iPhone 11 Professional mannequin.
The iPhone 11 Professional has a 5.8-inch show whereas the iPhone 11 Professional Max measures 6.5 inches—just like the iPhone XS and XS Max.
Enhancements on the iPhone 11 Professional mannequin embody the introduction of a triple rear digital camera system (with the brand new ultra-wide digital camera) in comparison with the twin digital camera on the iPhone XS mannequin; Improved Face ID facial recognition; many hours of standby battery life; Enhanced water and shatter resistance; and a sooner new processor, the A13 Bionic.
What is not altering from the XS mannequin is the pricing, with the iPhone 11 Professional beginning at $999 and the iPhone 11 Professional priced at $1,099. The pre-orders for the iPhone 11 Professional mannequin will start on Friday, with the machine transport on September 20.
In all, Apple revealed that it’s going to have six iPhone fashions within the lineup.
The corporate will proceed to promote the favored iPhone XR even after the announcement of the iPhone 11- which has the identical 6.1-inch LCD show. The worth of the iPhone XR will drop to $599 from the primary $749.
In the meantime, Apple will nonetheless promote the iPhone 8 and iPhone 8 Plus, which debuted in 2017. The iPhone 8 will now be out there for $449, down from $599, whereas the iPhone 8 Plus will go for $549, in comparison with $699 beforehand.