This system speaks on to the first aim of shopper gadget and electronics advertising and marketing at this time: ladies.
New York, NY (PRWEB)
November 07, 2013
Chip Chick, the main ladies’s expertise web site on the internet, is worked up to announce a brand new digital video collection partnership with Emmy winner Jennifer Jolly, creator of Enchantment to Tech.
Jennifer brings together with her the favored tech interesting digital life-style collection she created and developed in 2011. The Tech Enchantment has aired on Yahoo!, Time.com, the Huffington Put up, and was the muse collection for McDonald’s flagship M channel.
The attraction of tech bridges the hole between high-tech and actual life. This system speaks on to the first aim of shopper gadget and electronics advertising and marketing at this time: ladies.
Girls make or affect 85% of all purchasing selections, and buy greater than 50% of conventional male merchandise, together with cars, residence enchancment merchandise and shopper electronics. In 2007 alone, ladies influenced $90 billion in shopper digital purchases. Nonetheless, 91% of girls say advertisers do not perceive them. Chip Chick addresses this shopper viewers with information, critiques and storytelling that’s geared in the direction of the feminine demographic.
Jennifer joins the Chip Chick Energy staff, which incorporates different main feminine gamers within the shopper electronics trade, resembling Helena Stone (Editor-in-Chief), Ali Herrianto (Managing Editor), Andrea Smith (previously of ABC and Mashable), Zara Stone, and Tiffany Dick.
For details about showing on Tech’s Enchantment, contact Patricia Kempton – patricia(at)chipchick(dot)com.
About Chip Chick
Located within the cross-section between life-style and expertise, Chip Chick helps ladies sustain with the most recent tech traits. The location’s content material is designed to make feminine shoppers extra and concerned in new applied sciences and devices. Chip Chick has been featured in CNN, MSNBC, Individuals Type & Watch Journal, Boston Channel, Reuters, CNET, and Girl’s Day Journal, simply to call a number of. Chip Chick can also be acknowledged as one of many Prime 25 Most Influential Feminine Voices on the Internet, and a high web site within the tech media universe in response to Media Media.
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