Infosys acquires digital advertising and marketing company Asymmetry


International IT consulting and software program improvement agency Infosys has acquired Oddity, a German digital advertising and marketing, expertise and commerce company. Monetary phrases of the deal weren’t disclosed.

That is expertise M&A deal quantity 289 that ChannelE2e has coated up to now in 2022. View over 1,000 expertise M&A offers involving MSP, MSSP and IT service suppliers listed right here.

With over 300 digital specialists based mostly in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, Oddity is one in every of Germany’s largest impartial digital companies. The corporate’s providers portfolio consists of digital-first model administration and communications, in-house manufacturing, digital and augmented actuality, expertise design and e-commerce providers, which it presents throughout Europe and China.

In response to the corporate, the deal strengthens Infosys’ artistic, branding and expertise design capabilities.

As a part of Infosys’ digital expertise and design providing, Asymmetry will turn into a part of Wongdoody, which Infosys acquired in 2018. The corporate will be part of Wongdoody’s community of studios and design hubs in Seattle, Los Angeles, New York, Windfall, Houston and London. India’s 5 cities, Infosys mentioned.

Infosys has achieved an odd one: Management Perception

Ravi Kumar, President, Infosys

Infosys Chairman Ravi Kumar S commented:

“We discover ourselves on the verge of being the subsequent era of the Web, the merging of the bodily and digital worlds. With this imaginative and prescient, we purpose to strengthen our expertise and advertising and marketing expertise with distinction to ship forward-thinking, holistic options globally. With its metaverse-ready set-up coupled with Asymmetry’s digital commerce and advertising and marketing data, it’s the good complement to Infosys’ prowess in technological transformation.”

Oddity’s founders Frank Boegner, Mark Berkeley, Simon Ambreit and Christian Golz commented:

“The way forward for higher human-centered advertising and marketing lies within the symbiosis of creativity and expertise (knowledge, automation, AI). That is the place we see alternatives for a singular distinction with Infosys and Wongdoody. We mix our providers with We’re bold to develop and are proud to be a part of one of many world’s most revered digital tech corporations.”

Ben Wiener, CEO of Infosys firm Wongdoody, mentioned:

“Assembly the oddity was like assembly a long-lost twin. We share the identical values ​​and imaginative and prescient across the energy of creativity to speed up digital transformation for our clients, whereas recognizing that it’s our individuals and tradition that drives our success. We’re united in our shared perception that digital transformation is at its greatest when it’s approached constantly from a people-based, need-focused strategy. ,

Infosys acquisition, income efficiency

Infosys has made occasional acquisitions to strengthen the IT consulting agency’s digital expertise, Service Now and Salesforce experience. Examples of Infosys acquisitions embody:

  • January 2021: Carter Digital, a digital design company based mostly in Australia.
  • October 2020: Adobe companions Blue Acorns to offer digital buyer expertise, commerce and analytics experience to ICI CMOs.
  • September 2020: GuideVision, a Service Now Elite Associate and Enterprise IT Service Administration (ITSM) Consultancy.
  • February 2020: Simplus is reached, a number one Salesforce cloud consulting companion with america and Australia.
  • September 2018: Fluido is a Salesforce cloud consulting, implementation and coaching companion with entry throughout Europe.



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