In addition to being a darkish time for human historical past, the COVID pandemic was additionally an inadvertent reason for a digital revolution. Working from residence has doubled down on the significance of getting a smartphone or laptop computer. Whereas smartphone has turn out to be important for each family member, laptops are nonetheless restricted to 1 or 2 in each family in India. The make money working from home norm has given customers a motive to speculate extra in laptops. Other than workplace work, laptops are closely used for gaming, video enhancing, content material consumption, coding and plenty of different actions. It has now turn out to be an integral a part of our working life.
To grasp the wants of shoppers, MySmartPrice lately carried out a laptop computer shopper survey throughout numerous platforms. This means that Indian shoppers desire HP or Dell over some other model of laptop computer.
Greater than 11,000 laptop computer homeowners participated within the MSP Laptop computer Shopper Survey and offered numerous facets about their alternative and thought behind laptop computer buy. Most of them had been beneath the age of 18 years.
MSP Laptops Shopper Survey Report signifies that majority of Indian shoppers both personal HP laptops or Dell laptops. HP is essentially the most most popular model for customers with a finances of Rs 1 lakh. Nonetheless, when the finances of the patrons crosses Rs 1 lakh, the priorities begin altering. Lenovo and Apple have additionally made it to the MSP Laptop computer Shopper Report.
HP: Most Widespread Laptop computer Model in India
HP is the most well-liked model in India, in line with MSP Laptops Shopper Reviews. 25% of the respondents stated that they’ve HP laptop computer adopted by 19% Dell. Lenovo ranked third with 12.87% of homeowners within the survey. The remaining 10.84% of the respondents most popular laptops from different manufacturers that are listed within the graph beneath.
The info clearly exhibits that regardless of not launching laptops in India so aggressively, HP has a considerable share of the Indian laptop computer market.
India likes to purchase laptops beneath Rs 25,000
42.79% of the respondents stated that their present laptop computer price is lower than Rs 25,000. India is a price aware market and types like HP and Dell have many choices accessible on this phase. This is usually a main motive for these corporations to high the client’s desire checklist. 29.22% of shoppers have laptops priced between Rs 25,000 and Rs 40,000. 16.75% of the respondents have a laptop computer between Rs 40,000 to Rs 60,000, whereas 7.71% of the respondents have a laptop computer between Rs 60,000 and Rs 1,00,000. Solely 3.52% of the respondents have laptops price greater than Rs 1 lakh.
HP dominates the Rs 1 lakh laptop computer phase in India
As we talked about earlier, the MSP shopper survey report exhibits that HP dominates the Indian laptop computer market within the beneath Rs 1 lakh class, and here’s a detailed description of every worth phase.
HP laptops are owned by 20.79% of customers who stated they personal laptops beneath Rs 25,000. Whereas, 20.51% of the respondents stated that they personal a laptop computer of lesser identified manufacturers which is known as different within the survey. Dell ranked third on this class with 15.50% subscribers. Not many manufacturers launch their laptops on this worth phase, so HP and Dell get a serious edge.
Within the Rs 25,000 to Rs 40,000 phase, HP nonetheless tops the charts with 29.98% of laptop computer homeowners. Whereas Dell and Lenovo ranked second and third with 24.34 % and 15.81 % of laptop computer homeowners, respectively.
The Rs 40,000 to Rs 60,000 phase isn’t any completely different and HP leads the chart with 35.08% customers. Dell has 21.95% customers whereas Lenovo has 13.85% laptop computer customers.
Apple has began making its place within the Rs 60,000 to Rs 1 lakh phase. The recognition and model status of the older era MacBooks are the 2 most important causes the corporate is listed right here. HP ranks first with 22.94% of laptop computer homeowners whereas Apple is second with 19.60% of patrons. Dell is available in third with 17.82% of laptop computer homeowners.
Issues change fully within the worth phase above Rs 1 lakh. Apple has a 52.68% share on this worth phase due to the MacBook. Whereas Asus is second with 10.24% person base. Dell got here third on this phase with 8.29% customers. Surprisingly, HP is nowhere within the premium phase in India.
When and why do customers substitute their previous laptops?
The MSP requested customers how previous their laptops are and most of them reported that they’d purchased the laptop computer inside a yr or so. 29% of customers stated that their laptop computer is 1 to three years previous whereas 22.79% stated that they’re utilizing their laptop computer for greater than 5 years. Solely 13.66% of customers replied that their laptop computer was 3 to five years previous.
When requested why they need to substitute their laptop computer, 46.26% of them stated that they need to purchase a laptop computer which is provided with newest era expertise. 19.12% of the respondents stated that they need a laptop computer for his or her household.
The info is proof that customers are prepared to check out the newest expertise laptops which have higher processors, richer shows, higher battery life and extra.
Components that customers take into account earlier than shopping for a laptop computer
Laptop computer pace and battery life are two main elements that customers take into account when shopping for a brand new laptop computer, as revealed by MSP Laptops Shopper Reviews. Other than this, customers additionally search for the graphic card, backlit keyboard, design, model identify and laptop computer weight whereas shopping for a laptop computer.
Which laptop computer model has essentially the most loyal person base?
Apple customers have proven that they’re essentially the most loyal to the model. 71.78% of Apple MacBook homeowners stated that they might nonetheless search for the Apple MacBook as their subsequent laptop computer. Asus has the second most loyal person base with 34.91% retention charge. Different manufacturers on the checklist embrace HP, Dell, Lenovo and Acer.
Apple MacBook customers most happy with laptop computer alternative
64.10 per cent of the customers surveyed for MSP Laptops stated that they’re happy with their present laptops. When requested concerning the model they’re most happy with, the reply was – no factors for guessing – Apple. Laptop computer customers proudly owning Apple MacBooks are happy with its battery life, charging pace, storage capability, graphic card, laptop computer pace, and heating. However, Asus has additionally executed a commendable job by catering to the wants of the customers with its laptop computer show and design.
Learn additionally: MSP Smartphone Shopper Reviews
Why do individuals use laptops?
One of many main key findings of MSP Laptop computer Shopper Reviews clarifies the laptop computer utilization statistics of Indian customers. 64.82 % of the respondents stated that they use laptops for lower than two hours just for designing and enhancing. Whereas greater than 60% customers say that they use laptops for shopping or analysis for 2 hours. 48.29% of respondents use their laptop computer for electronic mail and documentation for between 1 and 4 hours a day. 36.94% of the respondents say that they spend 1 to 4 hours gaming on their laptop computer every single day.
MSP Laptop computer Shopper Survey means that the laptop computer market in India will proceed to develop. Manufacturers like HP and Apple have a powerful presence within the nation and are prone to develop additional. Dell and Lenovo have additionally executed large enterprise and proceed to develop in India. Asus continues to be one of the crucial most popular choices within the premium phase together with ROG, TUF, Vivobook and Zenbook collection.
You possibly can obtain the report right here.
Thanks for studying this text until the top. Like our Fb web page for extra such informative and unique technical content material