ChinaA brand new report confirmed that smartphone gross sales hit a brand new low (down 14.2 p.c) within the April-June quarter, reaching lower than half of the historic peak gross sales within the fourth quarter of 2016.
The final time gross sales have been beneath this level was virtually a decade in the past in This fall 2012, when the iPhone 5 was launched.
Based on Counterpoint AnalysisWith 19.8 p.c share, Vivo retained its first place in Q2, adopted by Honor (18.3 p.c) and OPPO (17.9 p.c).
Quarterly volumes have been 12.6 per cent decrease than the extent seen throughout Q1 2020 hit by the extreme pandemic.
“Throughout this era, main cities throughout China, together with monetary and manufacturing hubs comparable to Shanghai, went by way of full or partial lockdowns. The toughest hit was the providers sector, which contracted by 0.4 p.c within the first quarter from 4 p.c progress. proportion within the second quarter,” stated the senior analyst Ivan Lamo,
“Weak shopper sentiment coupled with greater smartphone penetration charges in China resulted in poor Q2 efficiency for smartphone gross sales,” Lam stated.
Through the quarter, Vivo maintained its management.
The mid- to high-end S12 sequence helped Vivo seize a good share within the $250-$399 section. Analysis Analyst mengmeng zhang Stated that the sub-brand iQOO has additionally acquired optimistic market response particularly from younger clients.
Honor continues its spectacular comeback by increasing its offline presence.
“Honor has managed to garner share from all main Chinese language manufacturers, together with Huaweithroughout the quarter. It is time for Oppo and Vivo to take Honor severely” zhang added.
Apple Q2 nonetheless noticed a relatively good efficiency resulting from robust gross sales of the iPhone 13 sequence.
The report stated that regardless of the disappointing efficiency in Q2, main Chinese language OEMs continued efforts to consolidate their positions within the high-end section.