TCS named new title sponsor of Toronto Waterfront Marathon

Canada Working Collection (CRS) introduced Tuesday morning that Tata Consultancy Companies (TCS) will take over from Scotiabank to grow to be the brand new title sponsor and know-how associate of the Toronto Waterfront Marathon by 2026.

The TCS Toronto Waterfront Marathon will be a part of different world-class marathons resembling New York Metropolis and London to additional TCS sponsorship.

“Our first 12 months of sponsorship will likely be all about discovery,” says heli worthHead of Sports activities Sponsorship at TCS. “We love that this race is engraved in Toronto and that the race begins simply steps from our Toronto workplace.”

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TCS goals to boost marathon working in Canada via a brand new official Toronto Waterfront Marathon Race App, which can provide attendees a carbon footprint calculator to trace and offset their influence on the setting as they take part within the race. “Innovation has been on the forefront of the whole lot,” says Charlotte BrooksNationwide Program Director at CRS. “We have at all times been striving to take our race to that top stage.”

2019 Toronto Waterfront Marathon. Picture: Maxine Gravina

CRS and TCS intention for an ‘Evergreen’ certification from the Council for Accountable Sport, which acknowledges sustainable sporting occasions globally. CRS and TCS plan to work with two Canadian charities – Trans-Canada Path and Bushes for Life – to enhance inexperienced house within the Metropolis of Toronto. Runners can have the chance to donate cash to charities each throughout registration or via the Race App.

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Registration for the in-person 2022 TCS Toronto Waterfront Marathon opens on Tuesday, January 25.

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